about the brand

HARA the label

about the brand

hara the label

HARA (meaning green in Hindi) is a clothing label designed for you and our earth collectively. They consciously create soft and beautiful pieces with sustainable and ethical practices at the core. They strive from seed to store to empower lives and rejuvenate the earth.

shop hara the label

fabrics they use

bamboo lycell

The reasons why they chose bamboo is: that no pesticides, or fertilizers are used in the growing; Bamboo only uses rainwater to grow. To compare, cotton uses up to 2700 liters of water for a single T-shirt. New stems can be harvested again and again making bamboo one of the most sustainable raw materials in the world.

read more about bamboo lycoell

where do they produce?

Ethically made in Australia 

HARA manufactures in their factory. All employees work under the Australian Textile, Clothing, Footwear and Associated Industries Award 2010 which entitles them to the right of a living wage. It also ensures that wages for a regular work week, don’t include overtime, shall always meet at least legal or industry minimum standards. Wages shall be sufficient to meet the basic needs and provide discretionary income.

Natural dyes are beneficial not just for the earth but also for your skin. Combining bamboo and natural dyes is our secret recipe for nourishing the skin and protecting the body.

Natural & Low Impact Dyes

Dyeing Fabrics

Natural dyes
Natural dyes are beneficial not only for the earth but also for your skin. Combining bamboo and natural dyes is our secret recipe for nourishing the skin and protecting the body.

They currently use the plants: Turmeric, Indigo, and Madder Root. These three main ingredients make up their five colors: pumpkin, pink, honey, mauve, and cherry.

Low impact dyes
HARA is committed to being transparent about their practices of being as sustainable as possible. For this reason, they have introduced Low Impact Reactive Dyes into their dye mix alongside their natural dyes. 

Global Organic Textile Standard (GOTS) Certified low-impact fiber reactive dyes don’t contain any toxic chemicals and don’t require toxic mordants (substances that fix dyes to fabric). They require significantly less water during the dyeing process, which reduces waste overall.

Even though natural dyes are great for the environment compared to conventional dyes, they require a much higher mass to create color. If manufacturers were to switch to using natural dyes, large amounts of land would have to be cleared for dyestuff production. In comparison, reactive dyes are highly-concentrated. Where several pounds of natural dyes would be required, it takes only a teaspoon of reactive dyes for the same amount of color richness.

wash & care

care instructions

Wash Instructions
- Handwash each item separately in cold water before your first wear. 
- Gently use your hands and lightly rub. 
- Please keep out of direct sunlight as the UV rays will fade the natural dyes. 
- Use a natural detergent that does not contain citrus (or other acidic) oils/scents. Take a look at MIIISHA Eco Shop for Detergent (they also have a store in Amsterdam)
-  Lay the items down on a towel to dry.

Please note
The products of HARA the label made use of natural and low-impact dyes. As a result, colors gradually change over time, and partial discoloration may occur. In addition, colors may stain other clothing if the product is washed with other items or becomes damp from sweat, rain, etc.