about the brand



about the brand


Rhea is a sustainable luxury knitwear brand committed to 100% transparency.

Rhea. Originating from early Greek mythology, as the 'The Great Mother'. Rhea represented the eternal flow of time and generations. With that responsibility - they take their knitwear seriously. Ringing true to the name, Rhea manifests the values and aesthetics of nature. They are astutely aware of their societal role, impact, and the profound difference we can make together. They are committed to responsible consumption, cultivating sustainable buying habits within their community, and practicing their intuitive purpose.

Founded by three woman in Amsterdam.

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fabrics they use


Merino wool is the shining star and main ingredient for Rhea, with an incredibly impressive resume of technical qualities.

Raed more about Merino Wool

TENCEL™ Lyocell

TENCEL™ Lyocell is a regenerated cellulose fiber with properties almost identical to cotton, but without the environmental impact. It uses at least five times less land and 80% less water compared to cotton.

Read more about Tencel

from fibre to yarn

value chain rhea.

The modern fashion value chain is often global, complex, and therefore untransparent. Rhea consciously chose steps for each part of the process, from the main fiber sourcing to the production process. In line with their philosophy, they have full traceability of every step in the production process.

Rhea works with Blockchain Technology as a tool to guarantee traceability and transparency along their entire value chain. A unique QR code is generated for each knit of Rhea. Once you receive your knit, you can scan the QR code to view the NATIVA Blockchain website, where you can trace the journey of the wool knit; from wool to wear.

care intructions

wash & care

We encourage you to wear more and wash less; 25% of a garment's environmental footprint happens at home. Because Merino Wool is self-cleaning, you can use the air-out method and spot clean when possible. Reducing the water and power used to wash makes it gentler to our environment and extends your knit's life cycle.

When washing
The knits of Rhea are machine washable. We advise the delicate cycle on your washing machine teamed with a low temperature and mild detergent as the ideal setting to wash the knits. We also recommend a mesh washing bag for heavier knits to help keeping their shape during the spin cycle.

Spot Cleaning
Another fast and effective way to reduce the full wash cycle is spot cleaning. Stains and spills happen; act fast and treat them immediately where possible. Ox Gall Soap is a great, natural tool for removing stains. Use a small amount of water and dab softly on the stain, lather it in, and wait for a few minutes, rinse and repeat until the stain is gone. Alternatively, dry cleaning works well for stains too.

On the website of Rhea, you can read more care instructions