The fashion industry is one of the most polluting industries in the world. The enormous amounts of water, energy and chemicals that are used in the process of making fabrics are insane.Our essentials are durable. We would like to tell you more about the brands and fabrics that are used in the essentials we sell.

August is a clothing brand that combines natural materials with innovative design. Harmony between comfort, practicality, and style is their main focus. The use of clean forms, refined lines, and silent expression are embodied in these collections. They are suitable for anyone appreciating elegant clothes as well as sustainability in clothing design.

August is founded by an Estonian designer Äli Kargoja. Produced in Estonia. The fabrics from August are Global Organic Textile Standard (GOTS) certified. They use fabrics like Bamboo.


Tencel is the registered trademark of Lenzing for lyocell. It is a 100% natural and highly durable material (Tencel has  the European Ecolabel). Tencel is made from cellulose from eucalyptus wood. This wood comes from special, sustainably managed forests where a new tree is planted for each used bean. The production of the material takes place via a closed system whereby water and solvents are permanently recycled.